DIRECT TO CONSUMER BRAND LAUNCH
Farah Trading Co is a direct-to-consumer brand, connecting customers with artisan producers in Portugal. I was brought on to relaunch the brand as it evolved past its initial roots as a wine club and bottle shop into a Portuguese travel, lifestyle, and consumer goods trading company. My responsibilities are broad in scope from developing the brand look and feel, creating omnichannel content (print and digital), and establishing go-to-market strategies to increase engagement, site traffic, and sales.
Role
Creative Director
Strategist
Deliverable
Brand Assets
Marketing Collateral
Web Design
Content Strategy
Marketing Strategy
Website
Printed Materials
Every piece of collateral created for Farah Trading Co is intentionally infused with eye-catching photography and a fun, bright palette.
Social Media
A variety of social media posts were created to attain more traffic, provide value-add content, and most importantly inspire followers to travel and/or recreate an experience they had previously.
