BRAND PERSONALITY + MOVEABLE INK

ZocDoc offers an easy way for patients to connect with their doctors for appointments and to also stay on top of their health. The brand has a vibrant personality infused into every campaign—from clever copy to fun illustrations. In a bid to remind patients of their heart health, we produced a simple campaign to encourage a cholesterol check-up.

​

In addition to engaging content, ZocDoc partnered with Moveable Ink to bring live content into their programs. We tapped into this technology and developed a campaign to bring in available appointments right to patients’ inboxes. Appointments are refreshed each time the email is opened, allowing a seamless experience for the patient when booking.